Privacy policy
Last Updated: September 15, 2026
Pretty Jen Collection ("Pretty Jen Collection," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit prettyjen.com, purchase our products, communicate with us, subscribe to marketing communications, or otherwise interact with Pretty Jen Collection.
By using our website or services, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
Depending on how you interact with Pretty Jen Collection, we may collect the following categories of personal information.
Contact information, such as your name, billing address, shipping address, email address, and telephone number.
Order and transaction information, including products purchased, order history, order number, shipping information, returns, refunds, and other transaction details.
Payment information, such as information necessary to process your payment. Payments may be processed by Shopify or other payment providers. Pretty Jen Collection does not necessarily receive or store your complete credit or debit card number.
Account information, if customer accounts are available, such as your login information, account preferences, saved addresses, and order history.
Device and online activity information, which may include your IP address, browser type, device information, operating system, referring pages, pages viewed, interactions with our website, and approximate location derived from your IP address.
Communications, including information you provide when contacting us about an order, return, refund, product question, customer-service matter, promotion, or other inquiry.
Marketing preferences, including whether you have subscribed to or opted out of email, SMS, or other marketing communications.
Shopify itself may receive customer profile and contact information such as names, shipping addresses, email addresses, and other information customers provide when interacting with Shopify-powered merchants.
2. How We Collect Personal Information
We may collect personal information directly from you when you place an order, create an account, contact us, subscribe to communications, participate in a promotion, request a return or refund, or otherwise provide information to us.
We may also collect information automatically through cookies and similar technologies when you visit our website.
Information may also be received from companies that help us operate Pretty Jen Collection, including Shopify, payment processors, shipping providers, fulfillment partners, analytics providers, advertising platforms, and other service providers.
3. How We Use Personal Information
We may use personal information to:
- Process, manufacture, fulfill, and deliver your orders
- Process payments, returns, refunds, and order adjustments
- Communicate with you about purchases, shipping, delivery, returns, and customer-service requests
- Operate, maintain, secure, and improve our website and services
- Detect or prevent fraudulent, unauthorized, or illegal activity
- Provide personalized website functionality where applicable
- Send marketing or promotional communications when permitted by law
- Measure the effectiveness of our advertising and marketing
- Maintain business and transaction records
- Comply with legal, tax, accounting, regulatory, and contractual obligations
- Establish, exercise, or defend legal claims
We use personal information only for legitimate business purposes and as otherwise permitted or required by applicable law.
4. Shopify
Our online store is hosted and supported by Shopify.
When you visit Pretty Jen Collection or make a purchase, Shopify may collect and process personal information necessary to provide its ecommerce services, including information associated with checkout, payments, fraud prevention, customer accounts, and website functionality.
Shopify maintains its own privacy practices governing information it processes through its services.
Shopify Consumer Privacy Policy
5. Made-to-Order Manufacturing and Fulfillment
Pretty Jen Collection sells products that may be made to order and manufactured, printed, packaged, and/or shipped by third-party fulfillment partners located outside the United States, including in the United Kingdom.
To manufacture and deliver your order, we may provide a fulfillment partner with information reasonably necessary to complete your purchase, such as:
- Your name
- Shipping address
- Telephone number where required for delivery
- Order and product information
- Other information reasonably necessary to manufacture, ship, track, or deliver your order
Our fulfillment partners are permitted to process customer information for purposes related to providing their services and as otherwise permitted by applicable law and their contractual obligations.
For example, Contrado's current privacy policy identifies contact information such as names, email addresses, postal/delivery addresses and telephone numbers among the personal information it processes.
6. International Processing and Transfers
Pretty Jen Collection is based in California, United States. Some of our service providers, manufacturers, fulfillment partners, technology providers, or other business partners may operate in other countries.
Accordingly, personal information associated with your order may be processed or transferred outside the United States, including to the United Kingdom, when necessary to manufacture, fulfill, and deliver products.
Personal information may therefore be subject to the laws of the jurisdiction in which it is processed.
Where applicable, we and our service providers use appropriate contractual, organizational, or other safeguards for international transfers of personal information.
The UK Information Commissioner's Office recognizes mechanisms including adequacy regulations and contractual safeguards for qualifying international transfers under UK data protection law.
7. How We Share Personal Information
We may disclose personal information to third parties when reasonably necessary to operate Pretty Jen Collection, including:
Ecommerce and technology providers, such as Shopify, that provide our online storefront and related technology.
Manufacturing and fulfillment partners that manufacture, package, and ship products purchased from Pretty Jen Collection.
Payment processors and financial-service providers that process payments and help prevent fraudulent transactions.
Shipping and logistics companies that transport and deliver orders.
Professional service providers, such as accountants, attorneys, consultants, insurers, or other advisers when reasonably necessary.
Analytics and advertising providers, where applicable, that help us understand website usage, measure advertising performance, or provide advertising services.
Government authorities or other parties when required by law, including when reasonably necessary to comply with legal obligations, court orders, subpoenas, or lawful government requests, or to protect our rights and the rights or safety of others.
We may also transfer information in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.
8. Cookies and Similar Technologies
Pretty Jen Collection and companies providing services to us may use cookies, pixels, tags, and similar technologies.
These technologies may be used to operate the website, remember customer preferences, maintain shopping-cart functionality, analyze website performance, prevent fraud, understand how customers use our website, and support advertising or marketing where permitted.
Some cookies are necessary for the website to function. Other cookies may be subject to your consent or privacy choices depending on applicable law and your location.
You can manage certain privacy preferences through available website controls and your browser settings. Disabling some cookies may affect website functionality.
Shopify provides merchants with regional customer-privacy controls designed to assist with managing cookie and data-sharing preferences in jurisdictions with applicable privacy requirements.
9. Advertising and Analytics
We may use analytics and advertising services to better understand how visitors use our website and to measure or improve our marketing.
Depending on the services we use and applicable law, these providers may collect information about your device and online interactions through cookies, pixels, or similar technologies.
Where required, Pretty Jen Collection will provide appropriate mechanisms for customers to manage applicable consent or opt-out preferences.
10. Email and SMS Marketing
If you choose to receive promotional emails or other marketing communications from Pretty Jen Collection, we may use the contact information you provide to send information about products, collections, promotions, or other Pretty Jen Collection news.
You may unsubscribe from promotional email communications at any time by using the unsubscribe link included in our marketing emails.
Opting out of marketing communications does not prevent us from sending non-promotional communications necessary to complete a transaction, such as order confirmations, shipping notifications, security notices, or communications regarding a return or refund.
11. Sale or Sharing of Personal Information
Pretty Jen Collection does not sell personal information for money.
Certain uses of advertising, analytics, or marketing technologies, however, may be considered a "sale," "sharing," "targeted advertising," or similar activity under some U.S. state privacy laws even when no money is exchanged.
Where applicable law provides a right to opt out of these activities, eligible customers may exercise that right through the privacy controls made available on our website or by contacting us.
This distinction is useful for a Shopify store because California's privacy framework gives qualifying consumers an opt-out right concerning sale or sharing of personal information.
12. California Privacy Rights
California residents may have certain rights concerning their personal information under applicable California privacy laws.
Depending on the law applicable to Pretty Jen Collection and the particular request, these rights may include the right to:
- Know what personal information has been collected
- Request access to personal information
- Request deletion of certain personal information
- Request correction of inaccurate personal information
- Opt out of certain sales or sharing of personal information
- Limit certain uses of sensitive personal information, where applicable
- Receive information about categories of personal information collected, used, or disclosed
- Exercise applicable privacy rights without unlawful discrimination
California's Attorney General identifies rights to know, delete, correct, opt out of sale or sharing, limit certain uses of sensitive personal information, and receive nondiscriminatory treatment among the rights established under the CCPA/CPRA for consumers when the law applies.
Not every California privacy statute or right necessarily applies to every business. Nothing in this policy is intended to limit rights that you have under applicable law.
13. Privacy Rights in Other U.S. States
Residents of certain U.S. states may have additional rights regarding access, correction, deletion, portability, targeted advertising, sale or sharing of personal information, profiling, or other processing activities.
If an applicable state privacy law provides you with such rights, Pretty Jen Collection will process qualifying requests in accordance with applicable law.
14. International Customers
Customers outside the United States may have additional rights under the privacy and data-protection laws of their jurisdiction.
Where applicable, these may include rights to request access, correction, deletion, restriction, objection, or portability of personal information and the right to withdraw consent where processing is based on consent.
Nothing in this Privacy Policy is intended to remove or restrict privacy rights that cannot legally be waived.
15. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including processing orders, maintaining transaction records, providing customer service, resolving disputes, preventing fraud, complying with legal and tax requirements, and enforcing agreements.
Different categories of information may be retained for different periods depending on their purpose and applicable legal requirements.
UK privacy guidance similarly identifies retention periods as information that organizations should disclose as part of privacy transparency.
16. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, electronic transmission, payment system, or data-storage method can be guaranteed to be completely secure. Customers should take reasonable precautions to protect their account credentials and devices.
17. Children's Privacy
Pretty Jen Collection is intended for a general audience and is not directed to children under 13 years of age.
We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.
18. Third-Party Websites and Services
Our website may contain links to third-party websites, social-media platforms, payment services, or other services that Pretty Jen Collection does not operate.
Those third parties maintain their own privacy practices. Pretty Jen Collection is not responsible for the privacy practices, security, or content of third-party websites or services.
We encourage you to review their privacy policies before providing personal information.
19. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business, technology, service providers, legal requirements, or privacy practices.
When we make changes, we will post the updated policy on our website and revise the "Last Updated" date at the top of this page.
We encourage customers to review this Privacy Policy periodically.
20. Contact Pretty Jen Collection
If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy-related request, please contact us:
Pretty Jen Collection
3553 Atlantic Ave, Suite B #1145
Long Beach, CA 90807
United States
Phone: +1 (562) 619-1280
Website: prettyjen.com
Email: prettyjenofficial@gmail.com
When submitting a privacy request, please provide sufficient information for us to identify your request and, where necessary, reasonably verify your identity. We may request additional information when required or permitted by law before processing certain privacy requests.